OUR STORY

From monograms to meaningful connections, this is our why

Tucked in the heart of Comfort, Texas, our boutique was born from a desire to slow things down and create something meaningful for women in the thick of life, who are navigating midlife with grace, grit, and a sense of humor.

What started as a small monogrammed gift shop has grown into a thoughtful, ever-evolving space for timeless style, intentional gifting, and elevated everyday living.

At Monogramme No. 29, we believe: Fashion trends come and go, but kindness, good manners, and personalized gifts never go out of style.

Getting dressed should feel easy and uplifting at any age, in any season. Slowing down is the secret to savoring life’s sweetest moments, whether it’s a quiet morning coffee, a handwritten note, or a well-chosen gift.

We are Servants, and we believe that to serve God, we must love His people! This is what drives us daily.  We want to be good stewards of our time, resources, and opportunities to give grace, mercy, and whole lotta love!

We’re more than a boutique; we’re a reflection of the women we serve. The ones who carry generations of stories in their hands, who love hard, give well, and show up with a little sparkle (even on hard days).

From elevated essentials to thoughtful gifts, every item we carry is handpicked with quality, comfort, and connection in mind.

We hope you’ll find inspiration here…not just in what you wear or give, but in how you move through life with intention. You’re always welcome here. Let’s slow down together.

Our Story Timeline

Where we started, where we have been and where we are now.

2018 — It all started at home.

What began as a little website in a spare room quickly grew into something much more—a way to connect, to create, and to serve others through thoughtful, personalized gifts.

Early 2020 — We found a tiny studio… and a whole lot of faith.

We signed a lease for a cozy monogram studio tucked away in Comfort, never planning to become a full brick-and-mortar store. But just as we got settled, the world shut down. Like so many small businesses, we had to pivot—fast.

2020 — We opened our doors when most were closing theirs.

It sounds backwards, but stepping out in faith and opening a storefront during the pandemic is what helped us stay afloat. That, and our beloved Dog Bandana Subscription (which ended this last February, but plans to bring back a newer version one day)!

2022 — Our first High Street home.

We moved into our first official storefront on Comfort’s charming High Street. All 700 square feet of it felt like a dream come true. Every square inch held purpose—and plenty of monogrammed magic.

Late 2024 — A little more room, a lot more gratitude.

We moved just down the street into our current location, with more space, more visibility, and the same heart behind it all. We’re still rooted in Comfort, still family-run, and still serving every customer with joy and purpose.

  • 2018
  • 2020
  • Oct.2020
  • 2022
  • Late 2024

Why Monogrammed Gifts?

We believe a monogram is more than just initials—it’s a mark of meaning. It turns the everyday into something personal. A robe becomes a keepsake. A baby blanket becomes a treasure. A tote becomes a thoughtful gesture.

In a world that moves fast, monogramming invites us to slow down and choose something made just for them. It’s timeless, rooted in tradition, and carries a quiet kind of elegance that never goes out of style.

We don’t monogram just for looks—we do it to honor the people and moments that matter most. Because the best gifts are the ones with heart behind them.

LEARN MORE
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Shop Comfort Boutique
725 High Street, Comfort TX 78013
Phone

+1 (830) 446-5746

Opening hours
Monday: 10am - 3pm CMT
Tuesday-Saturday: 10am - 5pm CMT
Sunday: 12:00 - 4:00pm CMT

Comfort is a Destination That Feels Like Home

If you haven't been to Comfort, Texas, you need to put it on your travel map.

High's Cafe
Person riding a longhorn cow in a town setting with buildings and trees in the background
You Just Never Know What You'll See in Comfort!
The Tinsmith's Wife
Hotel Giles
Comfort Pizza

What makes us different

We understand that creating your custom size can feel daunting. But not to worry, it's actually quite easy and completely risk-free. If you're not 100% happy with your fit, we'll remake your first shirt from scratch free of charge or give your money back.

New Arrivals

New here, but already favorites—shop the latest finds before they’re gone!

Shop Arrivals

Monogram Inspo

Warning: You may want to monogram everything after seeing this.

View Monograms